{"id":10522,"date":"2025-08-21T18:47:24","date_gmt":"2025-08-21T18:47:24","guid":{"rendered":"https:\/\/coachandcoordinator.com\/?post_type=podcast&#038;p=10522"},"modified":"2025-08-21T18:47:26","modified_gmt":"2025-08-21T18:47:26","slug":"story-of-the-season-chris-herman-athletic-branding-media-guides","status":"publish","type":"podcast","link":"https:\/\/coachandcoordinator.com\/podcast\/story-of-the-season-chris-herman-athletic-branding-media-guides\/","title":{"rendered":"Building Athletic Legacies with Content Creation- Chris Herman, Story of the Season"},"content":{"rendered":"\n<p>On this episode of Story of the Season, Chris Herman shares his journey from quarterback at Oberlin College to entrepreneur, helping athletic programs tell their stories through modern content creation. He discusses the power of branding in high school and college sports, and how engaging players in the process not only builds morale but also creates lasting keepsakes for families and communities.<\/p>\n\n\n\n<p>Chris emphasizes the value of media guides\u2014both digital and print\u2014as tools for fundraising, sponsorships, and long-term visibility. He also breaks down practical steps for coaches, from delegating responsibilities to building a sustainable content system that elevates program identity.<\/p>\n\n\n\n<p>Chapters-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction and Growth of Story of the Season<\/li>\n\n\n\n<li>Creating and Curating Content for Teams<\/li>\n\n\n\n<li>Getting Players Involved and Creating a Strong Team Identity<\/li>\n\n\n\n<li>Why Branding Matters in High School Athletics<\/li>\n\n\n\n<li>How to Create a Media Guide for Your Sports Program<\/li>\n\n\n\n<li>Fundraising Ideas and Ways to Connect with the Community<\/li>\n\n\n\n<li>Step-by-Step Guide to Putting Together a Media Guide<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"On this episode of Story of the Season, Chris Herman shares his journey from quarterback at Oberlin College to entrepreneur, helping athletic programs tell their stories through modern content creation....","protected":false},"author":12,"featured_media":10523,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":""},"tags":[1964,1962,1965,1963],"series":[1027],"class_list":["post-10522","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","tag-athletic-content","tag-chris-herman","tag-sports-media-guide","tag-story-of-the-season","series-coach-and-coordinator"],"acf":[],"episode_featured_image":"https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/08\/Herman.png","episode_player_image":"https:\/\/coachandcoordinator.com\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"https:\/\/podcasts.apple.com\/us\/podcast\/coach-and-coordinator-podcast\/id1216363733","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/2FMkGaDAACBdFKWXY9WfGs","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/coachandcoordinator.com\/feed\/podcast\/coach-and-coordinator","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"CkC9D9t06Y\"><a href=\"https:\/\/coachandcoordinator.com\/podcast\/story-of-the-season-chris-herman-athletic-branding-media-guides\/\">Building Athletic Legacies with Content Creation- Chris Herman, Story of the Season<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/coachandcoordinator.com\/podcast\/story-of-the-season-chris-herman-athletic-branding-media-guides\/embed\/#?secret=CkC9D9t06Y\" width=\"500\" height=\"350\" title=\"&#8220;Building Athletic Legacies with Content Creation- Chris Herman, Story of the Season&#8221; &#8212; Coach and Coordinator\" data-secret=\"CkC9D9t06Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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