{"id":14108,"date":"2026-04-01T19:05:38","date_gmt":"2026-04-01T19:05:38","guid":{"rendered":"https:\/\/coachandcoordinator.com\/?post_type=podcast&#038;p=14108"},"modified":"2026-04-01T19:05:51","modified_gmt":"2026-04-01T19:05:51","slug":"billy-cosh-program-culture-standards-alignment","status":"publish","type":"podcast","link":"https:\/\/coachandcoordinator.com\/?podcast=billy-cosh-program-culture-standards-alignment","title":{"rendered":"The Give &#8211; Building Culture That Wins &#8211; Billy Cosh, Head Coach, Stony Brook U."},"content":{"rendered":"\n<p>Stony Brook Head Coach Billy Cosh shares how he rebuilt a program through culture, standards, and alignment.<\/p>\n\n\n\n<p>This isn\u2019t about scheme. It\u2019s about who you bring in, what you emphasize, and how you hold people accountable every day. After taking over an 0\u201310 team, Cosh walks through the approach that drove a fast turnaround and built a more consistent program.<\/p>\n\n\n\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Culture starts with <strong>who you bring into the program<\/strong><\/li>\n\n\n\n<li>Add, subtract, multiply \u2014 but never divide<\/li>\n\n\n\n<li>Recruit your current roster to improve retention<\/li>\n\n\n\n<li>Low maintenance + high production wins<\/li>\n\n\n\n<li>Alignment across the staff matters more than anything<\/li>\n\n\n\n<li>You get what you emphasize and reward<\/li>\n\n\n\n<li>Be a <strong>process-driven<\/strong> program, not outcome-driven<\/li>\n\n\n\n<li>Consistent routines reduce stress and improve performance<\/li>\n<\/ul>\n\n\n\n<p>If this helped, you can go deeper at <a href=\"https:\/\/lfgclinic.com\/\">\u2060<strong>LFGClinic.com<\/strong>\u2060<\/a>.<\/p>\n\n\n\n<p>Get access to 100+ sessions from the 2026 clinic and 500+ more from the past five years \u2014 all built to help you coach, teach, and run your program better.<\/p>\n","protected":false},"excerpt":{"rendered":"Stony Brook Head Coach Billy Cosh shares how he rebuilt a program through culture, standards, and alignment. This isn\u2019t about scheme. It\u2019s about who you bring in, what you emphasize,...","protected":false},"author":12,"featured_media":14109,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":""},"tags":[2601,1943,539,2602],"series":[2494],"class_list":["post-14108","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","tag-billy-cosh","tag-football-culture","tag-laurens-first-and-goal","tag-stony-brook-football","series-the-give"],"acf":[],"episode_featured_image":"https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2026\/04\/The-Give-Billy-Cosh-Stony-Brook.png","episode_player_image":"https:\/\/coachandcoordinator.com\/wp-content\/plugins\/seriously-simple-podcasting\/assets\/images\/no-album-art.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/coachandcoordinator.com\/?feed=podcast&podcast_series=the-give","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"YstW4G8gx2\"><a href=\"https:\/\/coachandcoordinator.com\/?podcast=billy-cosh-program-culture-standards-alignment\">The Give &#8211; Building Culture That Wins &#8211; Billy Cosh, Head Coach, Stony Brook U.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/coachandcoordinator.com\/?podcast=billy-cosh-program-culture-standards-alignment&#038;embed=true#?secret=YstW4G8gx2\" width=\"500\" height=\"350\" title=\"&#8220;The Give &#8211; Building Culture That Wins &#8211; Billy Cosh, Head Coach, Stony Brook U.&#8221; &#8212; Coach and Coordinator\" data-secret=\"YstW4G8gx2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! 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