{"id":10621,"date":"2025-09-01T14:01:39","date_gmt":"2025-09-01T14:01:39","guid":{"rendered":"https:\/\/coachandcoordinator.com\/?p=10621"},"modified":"2025-09-01T13:59:52","modified_gmt":"2025-09-01T13:59:52","slug":"always-list-jeff-traylor-game-plan-identity","status":"publish","type":"post","link":"https:\/\/coachandcoordinator.com\/?p=10621","title":{"rendered":"The ‘Always List’: How Jeff Traylor Aligns Game Plans with Program Identity"},"content":{"rendered":"\n

By Keith Grabowski<\/em><\/p>\n\n\n\n

Jeff Traylor doesn’t leave identity to chance.<\/p>\n\n\n\n

At UTSA, every phase of the game reflects a clear set of expectations. Those expectations reside in what he calls the “Always List”\u2014a framework that anchors weekly preparation, keeps coordinators aligned, and ensures the Roadrunners show up as the team they claim to be.<\/p>\n\n\n\n

Traylor’s Always List isn’t a motivational gimmick. It’s a practical system that connects his program’s core philosophy\u2014what they value and believe\u2014to what actually happens on game day.<\/p>\n\n\n\n

“You can’t score if you don’t try,” Traylor said. “Throw the freaking thing in the end zone.”<\/p>\n\n\n\n

That one line captures the spirit of the Always List. His coordinators know the formula. They know what has to be on tape. If it’s not\u2014if fly sweep doesn’t get called, if the reverse doesn’t show up\u2014there’s a conversation coming. Not because he’s a micromanager, but because the team’s identity is built around those pieces.<\/p>\n\n\n\n

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What’s on the Always List?<\/strong><\/h3>\n\n\n\n

Each coordinator has their own version, built with Traylor’s guidance and reviewed weekly:<\/p>\n\n\n\n