{"id":11885,"date":"2025-10-23T17:32:57","date_gmt":"2025-10-23T17:32:57","guid":{"rendered":"https:\/\/coachandcoordinator.com\/?p=11885"},"modified":"2025-10-24T14:18:56","modified_gmt":"2025-10-24T14:18:56","slug":"ceo-coach-marvin-rushing-cass-tech","status":"publish","type":"post","link":"https:\/\/coachandcoordinator.com\/?p=11885","title":{"rendered":"Running Football Like a Business, Marvin Rushing"},"content":{"rendered":"\n<p>Marvin Rushing of Cass Tech approaches football the same way he runs his day job \u2014 with structure, accountability, and precision. The Cass Tech graduate and 2024 state-championship coach balances his career in banking with leading one of Michigan\u2019s premier programs.<\/p>\n\n\n\n<p>As a regional banking manager for Comerica, Marvin Rushing oversees 13 branches, each with daily operational plans. He applies that same model to Cass Tech football.<br>\u201cWe create a practice plan every day with every branch I oversee. We do the same thing with our football program,\u201d he said.<\/p>\n\n\n\n<p>Every morning by 8 a.m., his coaches receive a detailed football plan that outlines everything, from study tables to film reviews to practices. Each day runs like a finely tuned operation, built on clarity and accountability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Empowering His Staff to Lead<\/strong><\/h3>\n\n\n\n<p>Marvin Rushing Cass Tech leadership runs on a \u201cCEO-type\u201d approach. With nearly 20 assistants, he leads through trust and delegation. His coordinators own their game plans, and position coaches make autonomous adjustments within the team\u2019s framework.<br>\u201cThe strength of our team is our coaching staff,\u201d Rushing said. \u201cIf I\u2019m overriding them in every aspect, how can they believe in themselves?\u201d<\/p>\n\n\n\n<p>That trust creates an environment where his assistants think like owners. It also supports Cass Tech\u2019s long-term vision \u2014 a succession plan ensuring sustainability and leadership growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Culture Built on Grit and Belief<\/strong><\/h3>\n\n\n\n<p>Marvin Rushing built Cass Tech\u2019s football culture to mirror its city \u2014 tough, disciplined, and resilient. Rushing models his program on Detroit\u2019s blue-collar identity.<br>\u201cWe\u2019re just like the Detroit Lions \u2014 grit, discipline, being physical, and figuring out a solution to the problem.\u201d<\/p>\n\n\n\n<p>His players live that mentality. In multiple early-season games, Cass Tech came from behind to win. When adversity strikes, his message stays the same: stay disciplined and trust the work.<br>Even during tense city-championship moments, Coach Rushing focuses on composure, not correction. He lets his players play freely on game day, knowing preparation has already been done.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"National Coach of the Week- Marvin Rushing, Cass Tech HS (MI)\" width=\"1200\" height=\"900\" src=\"https:\/\/www.youtube.com\/embed\/NdE6W02q3hc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Practices That Fit Modern Life<\/strong><\/h3>\n\n\n\n<p>Rushing\u2019s coaching staff \u2014 made up primarily of professionals from outside education \u2014 is another key to Cass Tech\u2019s success. Bankers, lawyers, entrepreneurs, and consultants bring a diversity of thought and professionalism to the program. Only two of his 20 coaches work inside the school building, which shaped his innovative 5\u20137 p.m. practice model.<\/p>\n\n\n\n<p>Students spend the afternoon in tutoring or study hall, followed by weights or film before heading to the field. The schedule aligns with coaches\u2019 workdays, helping players peak mentally and physically.<br>\u201cWe typically play better the later it gets,\u201d Marvin Rushing explained. \u201cOur bodies and minds are tuned to it.\u201d<\/p>\n\n\n\n<p>It\u2019s a minor structural adjustment that has yielded significant performance results \u2014 especially in the second halves, when most teams tend to fade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Beyond Football: Preparing Players for Life<\/strong><\/h3>\n\n\n\n<p>Coach Marvin Rushing Cass Tech sees football as a vehicle for developing men who thrive beyond the game. His staff\u2019s diverse professional backgrounds expose players to real-world careers and entrepreneurial thinking.<br>\u201cI\u2019ve got four entrepreneurs, a pharmacist, a lawyer,\u201d Rushing said. \u201cWe\u2019re constantly sharing our work experiences. If I don\u2019t go to work, I don\u2019t eat \u2014 just like in football.\u201d<\/p>\n\n\n\n<p>The program also partners with leadership and diversity organizations, such as RISE, and its coaches facilitate \u201cgreatness mindset\u201d sessions to build character, confidence, and career awareness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-1024x576.png\" alt=\"\" class=\"wp-image-11898\" srcset=\"https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-1024x576.png 1024w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-300x169.png 300w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-768x432.png 768w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-1536x864.png 1536w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-800x450.png 800w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote-400x225.png 400w, https:\/\/coachandcoordinator.com\/wp-content\/uploads\/2025\/10\/Marvin-Rushing-Quote.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coaching as a Calling<\/strong><\/h3>\n\n\n\n<p>For Marvin Rushing, football isn\u2019t about financial reward \u2014 it\u2019s about purpose.<br>\u201cThis has transformed my life,\u201d he said. \u201cIt\u2019s given me more of a reason to live and grow as a man.\u201d<\/p>\n\n\n\n<p>Raised by a single mother and deeply influenced by his own high school coaches, Coach Rushing found in coaching what many leaders discover late in life \u2014 the joy of serving others and helping them reach their full potential.<br>At Cass Tech, that purpose is evident daily \u2014 in detailed practice plans, empowered coaches, disciplined players, and a culture that refuses to falter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run your program like a business:<\/strong> Clear daily plans and accountability systems create consistency.<\/li>\n\n\n\n<li><strong>Empower your staff:<\/strong> Trust drives retention, belief, and long-term growth.<\/li>\n\n\n\n<li><strong>Align practice with purpose:<\/strong> Design schedules around energy peaks and coach availability.<\/li>\n\n\n\n<li><strong>Develop people, not just players:<\/strong> Expose athletes to real-life examples of leadership and work ethic.<\/li>\n\n\n\n<li><strong>Lead with gratitude:<\/strong> Coaching can transform not just a program \u2014 but a person.<\/li>\n<\/ul>\n\n\n\n<p>Related:<\/p>\n\n\n\n<p><a href=\"https:\/\/coachandcoordinator.com\/podcast\/creating-roles-for-more-players-justin-hamilton-defensive-coordinator-virginia-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creating Roles For More Players &#8211; Justin Hamilton, Defensive Coordinator, Virginia Tech<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/coachandcoordinator.com\/2024\/10\/shane-dierking-defensive-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Gets Measured Gets Managed<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-more-on-coach-marvin-rushing\">More on Coach Marvin Rushing <\/h2>\n\n\n\n<p><a href=\"https:\/\/x.com\/CoachRush_CTFB\"> Coach Marvin Rushing x<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-elevate-your-game-with-modern-football-technology\">Elevate your game with Modern Football Technology!<\/h2>\n\n\n\n<p>Modern Football Technology helps identify patterns and unlock hidden insights with <em>real-time<\/em> self scout and opponent tendencies while eliminating strenuous hours of manual data entry.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-book-your-demo-with-modern-football\">Book Your Demo with <a href=\"https:\/\/modernfootball.com\/?utm_source=coachandcoordinator&amp;utm_medium=web&amp;utm_campaign=demo\">Modern Football<\/a><a href=\"https:\/\/www.modernfootball.com\/\">:<\/a><\/h3>\n\n\n\n<!-- Start of Meetings Embed Script -->\n    <div class=\"meetings-iframe-container\" data-src=\"https:\/\/meetings.modernfootball.com\/meetings\/salesmft\/product-demo?embed=true&#038;utm_source=coachandcoordinator&#038;utm_medium=partner&#038;utm_campaign=product-demo&#038;utm_content=embed\"><\/div>\n    <script type=\"text\/javascript\" src=\"https:\/\/static.hsappstatic.net\/MeetingsEmbed\/ex\/MeetingsEmbedCode.js\"><\/script>\n  <!-- End of Meetings Embed Script -->\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-coblocks-accordion\">\n<div class=\"wp-block-coblocks-accordion-item\"><details><summary class=\"wp-block-coblocks-accordion-item__title\">Transcript<\/summary><div class=\"wp-block-coblocks-accordion-item__content\">\n<p>Coach and Coordinator Studio 1 (00:00.204)<br>So having them talk about different things, it helps diversify the mindset, but also what they can become. Because honestly, we&#8217;re supposed to be a vehicle of success for their entire lives. So that&#8217;s why we try to diversify the messaging. It&#8217;s not just going to be football related. And our principal, Lisa Phillips, does a good job, too, of getting us speakers and other forms to make certain we have other outlets for our kids to drive growth, not just on the field, not just in the classroom.<\/p>\n\n\n\n<p>Coach and Coordinator Studio 1 (00:40.782)<br>Well, I&#8217;ll be honest, I grew up in a single parent household and one of the things that I started to realize, really drew to some of my coaches like Thomas Welcher, Sherrell Rowland in high school, just watching how they carried themselves, the men they were. I wanted to be that, right? And then the same thing at Eastern Michigan, some of the coaches that I held to highest esteem, just like the way they carried themselves. I wanted that confidence, I wanted that swagger they had. And it was an opportunity for me to give back. I&#8217;ll be honest, what I&#8217;ve learned in last five years of being able to be the head coach and think this has transformed my life.<\/p>\n\n\n\n<p>giving me more of a reason to live and grow as a man, and that others believe in me has been really empowering to me, that people look up to me, they believe in me, and it&#8217;s a high opportunity for me to invest in them and make them better. So again, I think this has been by the of my kids, this has probably been the greatest thing that&#8217;s ever happened to me being the head coach of Casttec because it&#8217;s allowed me to grow as a man.<\/p>\n\n\n\n<p>Coach and Coordinator Studio 1 (01:50.126)<br>Appreciate it, Keith.<\/p>\n<\/div><\/details><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"excerpt","protected":false},"author":1,"featured_media":11911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","footnotes":""},"categories":[1977],"tags":[1189,2101,2254,1234],"class_list":["post-11885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-coach-of-the-week","tag-football","tag-football-leadership","tag-marvin-rushing","tag-national-coach-of-the-week"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The CEO Coach: How Marvin Rushing Built a Championship Culture at Cass Tech<\/title>\n<meta name=\"description\" content=\"Cass Tech head coach Marvin Rushing runs his football program like a business. Discover how his CEO-style leadership, daily accountability systems, and staff empowerment built a state-championship culture in Detroit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coachandcoordinator.com\/?p=11885\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Running Football Like a Business, Marvin Rushing\" \/>\n<meta property=\"og:description\" content=\"Cass Tech head coach Marvin Rushing runs his football program like a business. 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