Lauren’s First and Goal enters the next phase of its growth in 2026 with the launch of an upgraded digital platform. The new site is designed to enhance both the clinic experience and the development opportunities available to coaches after the event concludes.

Originally created in 2021 as a response to the suspension of the in-person camp during the COVID-19 pandemic, Lauren’s First and Goal has evolved into one of the most trusted and respected football coaching clinics in the game. The move to a dedicated platform reflects that evolution and strengthens the clinic’s long-term mission of serving coaches at every level.

A Dedicated Home for the Clinic and Its Contributors

Lauren’s First and Goal now operates on its own platform at LFGClinic.com, supported by the Coach and Coordinator Network. Transitioning away from third-party platforms allows the clinic to be more intentional about how content is organized, delivered, and preserved.

Just as importantly, the new platform provides a better way to highlight the coaches who have donated their time and expertise over the years. Lauren’s First and Goal has always been built on generosity. Coaches openly sharing ideas, systems, and lessons learned in order to help others grow.

The upgraded platform ensures that those contributions are easier to access, easier to revisit, and better supported moving forward.

A Clinic Defined by Breadth and Substance

Each year, Lauren’s First and Goal features more than 100 speakers. The 2026 edition continues a tradition that has defined the clinic since its inception.

Past contributors have included head coaches, coordinators, and position coaches from across the football landscape. The line-up spans Power Four programs, Group of Five schools and professional football in both the NFL and CFL.

What has remained consistent is not a focus on star power, but on substance. The clinic has earned its reputation because speakers share real teaching progressions, program structures, and problem-solving approaches. Coaches avoid surface-level concepts or sales pitches.

That spirit of giving back is evident in the depth of detail coaches have shared year after year. This continues to be the foundation of Lauren’s First and Goal.

Building Beyond the Weekend

The upgraded platform at LFGClinic.com is designed to support more than a single weekend of learning.

Following the clinic, Lauren’s First and Goal will begin rolling out curated development tracks. Tracks will be organized by coaching role, including Head Coach, Offensive Coordinator, Defensive Coordinator, and Special Teams. Rather than overwhelming coaches with an unfiltered video library, content will be delivered in a structured, week-by-week format. It Is intended to support learning, reflection, and application throughout the offseason.

This approach allows coaches to stay engaged with the material, connect ideas across presentations, and continue developing long after the clinic ends.

Honoring Past Support and Access

Coaches who have previously purchased access to Lauren’s First and Goal content will continue to be supported as the platform transitions. The move to LFGClinic.com is focused on improving organization and sustainability, not removing access or resetting prior participation.

Additional communication will be shared directly with returning coaches as access is organized within the new platform.

A Platform Built for the Future of Lauren’s First and Goal

From its origins as a solution during a disrupted season to its current role as a cornerstone coaching clinic, Lauren’s First and Goal has remained grounded in a clear purpose: serve coaches, honor contributors, and give back to the game.

The launch of the upgraded platform at LFGClinic.com represents the next step in that purpose. This creates a permanent home for the clinic, its content, and the community that continues to grow around it.

Details on this year’s speaker lineup will be announced soon.

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