In this episode of the Coach and Coordinator Network, powered by Modern Football Technology, Kegan and Madelyn Wirtz discuss building a sustainable game-day analytics workflow that improved sideline decision-making. Madelyn describes her progression from having little football experience to becoming a trusted in-game analytics coordinator. They explain how clear communication, intentional workflow design, and aligned decision-making integrates analytics into coaching operations.
The discussion showcases how live data enabled smarter in-game adjustments, strengthened coaching relationships, and improved team performance, leading to a state championship. Kegan and Madelyn also address the human side of analytics, highlighting trust and relationship-building as key to effective data-driven coaching. This episode provides useful insights into how purposeful, straightforward analytics can empower coaches and staff at any level.
Topics:
- Wirtz Family
- Introduction to Game Day Analytics
- Building a Sustainable Analytics Workflow
- The Role of Communication in Analytics
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Modern Football Technology helps coaches make smarter real-time decisions with in-game analytics. It’s simple to get started, and you can be up and running by Friday night.

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Connect on X:
Keith Grabowski: @CoachKGrabowski
Kegan Wirtz: @coachwirtz
Modern Football: @modernFB