If culture is the substance of your program, then branding is the style. In this episode, six coaches plus a marketing expert discuss why branding is important to a program, unit, or position group, and how to successfully create messaging that represents who you are as a collective.
(1:30) Get the Message Out: Rob Pomazak, Head Coach, St. Charles North High School (IL)
(7:51) Establish a Brand That Creates Excitement: Kareem Reid, QC/Defensive Line Coach, University of Florida
(12:59) Leverage the Power of Social Media: Marco Regalado, ED, Player Personnel/Recruiting Innovation, Rice
(16:24) Brand Your Offensive Unit: Joe Matheson, Offensive Coordinator, University of Wisconsin – River Falls
(20:46) Create an Identity for Your Defense: Matt Guerrieri, Analyst, The Ohio State University
(25:51) Impact Your Position Groups: John Weaver, WR Coach, Madison-Ridgeland Academy (MS)
(27:48) Be Consistent: Matthew Glick, CEO, Gipper